My team and I have honed our craft of making compelling films that evoke emotion. We’ll use these same techniques to help you speak meaningfully to your potential clients and help them trust you. 

As a creative entrepreneur myself, I understand the importance of creating a brand experience. 

With Pivot by Aperture Lane, I can help you humanize you and your brand with the following video services:

• Branding videos
• Content creation for social media
• Launch videos
• Course content
• Live-streaming

As great as images are at making an impact, they lack something even more powerful. Words. Well crafted words from a sincere individual can change people’s way of thinking in minutes. 

Did you know brands that use video have better conversion?

Make your brand friendly and relatable to your audience

Featured videos

This videos serves as a flagship video on the WPIC Inc. homepage as an introduction to the brand to attract new students for their world-class training program.

Tracey & Danielle were looking to refresh their brand introduction video on their WPIC website. We planned a shoot where my team documented them showcase their skills. We combined those on-the-job moments with explanations from a short interview section where Tracey & Danielle, the faces of the brand, could share their "why" and talk about what makes WPIC special. 

Brand introduction video 
Wedding Planners Institute of Canada

Brand introduction video | Wedding Planners Institute of Canada

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This videos serves as a flagship video on the Dr. Val's chiropractor practice to build credibility and attract new patients. 

Dr. Val was looking for a brand introduction video for her chiropractor website. We planned a shoot where my team documented her in action with her patients. We combined those on-the-job moments with testimonials from actual clients during a short interview section beforehand. Dr. Val also shared her "why" and talked about what makes her studio special. 

Brand introduction video 
Dr. Val Chiropractic

Brand introduction video | Dr. Val Chiropractic

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This videos serves as a flagship video on the site of our wedding brand to showcase our work and get potential clients excited about booking. 

After years of helping other brands create their videos, we finally created one for the wedding side of my operations. I sourced key footage from client work and behind-the-scenes moments that would resonate with our ideal clients.

This footage is accompanied by an explanation of the "why", compelled reasons for videography at a wedding and things that make our style unique.

Brand introduction video 
Aperture Lane weddings

Brand introduction video | Aperture Lane weddings

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This video served as a headliner piece of content in a campaign to secure funding for programs to support war refugees in Ukraine. The campaign was successful in attracting several sponsors and thousands in contributions. 

A small production team accompanied volunteers from HOPE at a local city event. Along with scenes from the event, a few on-site interviews were captured in order to highlight key members of the effort, sponsors and volunteers.

Campaign video 
Hope Worldwide Canada

Campaign video | Hope Worldwide Canada

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This video served to create brand awareness and highlight its participation in a local city event. 

A small production team accompanied members of the business to the event in order to capture moments from the event and to showcase the brand's product at the event.

Social media content
Chetty's hot sauce

Social media content | Chetty's Hot Sauce

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In planning a virtual event during the pandemic, musical performances were pre-recorded for the livestream. Some social media content was also created from performance shots and behind-the-scenes footage.

A small production team was brought in to work alongside volunteers from the church. We advised on set design, lighting and cinematography on site. The team filmed the performances and edited the pieces together from multiple cameras in collaboration with the client's in-house editor.


Content creation 
Milestone Churches

Content creation | Milestone Churches

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[…] Ryan was very good at listening and understanding my goals and intent. He understood that I wanted to help people feel comfortable with my office space and the care that I provide. I already had clients who were very willing to volunteer their time to give testimonials to help me out, and Ryan boldly decided that he would like to format the testimonials in an interview style. He was warm and engaging and professional with my volunteers. The resulting testimonials were unrehearsed and authentic. Many new clients have told me that they liked my website, and it helped them decide to start care with me. […]

- Dr. Valerie | Chiropractor & Entrepreneur

We have worked with Ryan of Aperture Lane several times now. He and his team are amazing! They've done our WPIC branding video, styled shoot videos, and we recently had a video created for our newest course, "The Art & Execution of Styled Shoots". Ryan has a very warm and calming personality that instantly puts you at ease. He is extremely professional and very responsive. The videos are wonderful quality and it's always such a pleasure to work with Ryan and his team.

- Tracey M. | Wedding Planner & Educator